Rethinking Foods

Research Question:

How memory impacts the adoption

of new food habits?

  • That’s us/Wild Combination

    Welcome to Lisbon!

    We are a team of four people brought together by Henrique Nascimento and Tiago Nunes, two social designers with an incredible sense of intuition and the heads of this program: Transformative Times. A pilot project brought together by With Company – one of the leading innovation and design companies in Lisbon that aims to create an independent research and design studio.

    This is us – four very different minds with very different backgrounds. Our common curiosity, critical thinking, and passion for food are some of the things that bring us together here in this project: Food Futures or ‘Rethinking Foods‘

    Belén Cabello – Strategist, has worked in branding. Lately pivoted to more research-trend analysis and doing a project regarding food and art.
    Zoë Jungmann – Audio-visual Documentarist and Creative. Lately also working in food education and creative cooking.
    Heather Mawhinney – Partnerships Consultant and Professional Cook who has run pop-ups and catering events around Lisbon.
    Sai Adimulam – Food Systems Graduate. Specialized in alternative proteins, valorization of side-streams and circular thinking.


    * That’s Us/Wild Combination – Arthur Russell

  • “Every time we remember, we create new neurons, which is why memory is so unreliable. I thought, “Well if the Greek root for ‘poet’ is ‘creator,’ then to remember is to create, and, therefore, to remember is to be a poet.” I thought it was so neat. Everyone’s a poet, as long as they remember.”

    from ‘What’s your mood when you write? ‘ by Ocean Vuong

  • How does Memory impact the Adoption of Food Habits?

    – this is the starting point for the research we will be doing in the next two months. A question narrow enough to center ourselves around one of the many aspects to be researched around the future of food, but broad enough to bring even more questions to the table.

    What is memory?
    How do we react to a first encounter to the unknown?
    How does a brave, one-time decision turn into a habit?

    Follow our journey here to see how we try to answer these questions and, for sure, see which new questions come up during the process.